Index: sites/trunk/wordpress.org/public_html/wp-content/plugins/plugin-directory/shortcodes/class-developers.php
===================================================================
--- sites/trunk/wordpress.org/public_html/wp-content/plugins/plugin-directory/shortcodes/class-developers.php	(revision 5325)
+++ sites/trunk/wordpress.org/public_html/wp-content/plugins/plugin-directory/shortcodes/class-developers.php	(working copy)
@@ -17,7 +17,11 @@
 		$post   = get_post();
 		$slug   = $post->post_name;
 		$title  = get_the_title( $post );
-		$output = '<p>' . sprintf( __( '%s is open source software. The following people have contributed to this plugin.', 'wporg-plugins' ), $title ) . '</p>';
+		$output = '<p>' . sprintf(
+			/* Translators: Plugin name; */
+			__( '&#8220;%s&#8221; is open source software. The following people have contributed to this plugin.', 'wporg-plugins' ),
+			$title
+		) . '</p>';
 
 		ob_start();
 		the_widget( 'WordPressdotorg\Plugin_Directory\Widgets\Contributors', array(), array(
@@ -49,7 +53,7 @@
 
 		/* Translators: 1: GlotPress URL; 2: Plugin name; */
 		$output .= '<p>' . sprintf(
-			__( '<a href="%1$s">Translate %2$s into your language.</a>', 'wporg-plugins' ),
+			__( '<a href="%1$s">Translate &#8220;%2$s&#8221; into your language.</a>', 'wporg-plugins' ),
 			esc_url( 'https://translate.wordpress.org/projects/wp-plugins/' . $slug ),
 			$title
 		) . '</p>';