diff --git wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/classes/wccsp-customizer.php wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/classes/wccsp-customizer.php
index c8ec4a6..db165c1 100644
--- wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/classes/wccsp-customizer.php
+++ wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/classes/wccsp-customizer.php
@@ -127,6 +127,25 @@ class WCCSP_Customizer {
 				)
 			)
 		);
+
+		$wp_customize->add_setting(
+			'wccsp_settings[introduction]',
+			array(
+				'default'    => '',
+				'type'       => 'option',
+				'capability' => $GLOBALS['WCCSP_Settings']::REQUIRED_CAPABILITY,
+			)
+		);
+
+		$wp_customize->add_control(
+			'wccsp_settings[introduction]',
+			array(
+				'label'             => __( 'Introduction' ),
+				'section'           => 'wccsp_live_preview',
+				'type'              => 'textarea',
+				'sanitize_callback' => 'wp_kses_post',
+			)
+		);
 	}
 
 	/**
diff --git wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/classes/wccsp-settings.php wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/classes/wccsp-settings.php
index 8a4ac7a..1e7e0d4 100644
--- wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/classes/wccsp-settings.php
+++ wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/classes/wccsp-settings.php
@@ -39,6 +39,7 @@ class WCCSP_Settings {
 			'background_id'              => 0,
 			'container_background_color' => '#FFFFFF', // deprecated
 			'text_color'                 => '#000000', // deprecated
+			'introduction'               => '',
 		);
 
 		$settings = shortcode_atts(
diff --git wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/classes/wordcamp-coming-soon-page.php wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/classes/wordcamp-coming-soon-page.php
index c054aa5..3d9c4fb 100644
--- wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/classes/wordcamp-coming-soon-page.php
+++ wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/classes/wordcamp-coming-soon-page.php
@@ -118,6 +118,7 @@ class WordCamp_Coming_Soon_Page {
 			'active_modules'         => Jetpack::$instance->get_active_modules(),
 			'contact_form_shortcode' => $this->get_contact_form_shortcode(),
 			'colors'                 => $this->get_colors(),
+			'introduction'           => $this->get_introduction(),
 		);
 
 		return $variables;
@@ -271,4 +272,16 @@ class WordCamp_Coming_Soon_Page {
 
 		return $contact_form_shortcode;
 	}
+
+	/**
+	 * Retrieve the optional introduction overwriting the default string.
+	 *
+	 * @return string
+	 */
+	public function get_introduction() {
+		$settings     = $GLOBALS['WCCSP_Settings']->get_settings();
+		$introduction = $settings['introduction'];
+
+		return empty( $introduction ) ? '' : $introduction;
+	}
 } // end WordCamp_Coming_Soon_Page
diff --git wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/views/template-coming-soon.php wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/views/template-coming-soon.php
index 5b50e08..7f4203e 100644
--- wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/views/template-coming-soon.php
+++ wordcamp.org/public_html/wp-content/plugins/wordcamp-coming-soon-page/views/template-coming-soon.php
@@ -41,14 +41,18 @@
 		<div class="wccsp-container">
 			<div class="wccsp-introduction">
 				<p id="wccsp-introduction">
-					<?php printf(
-						// translators: %s is the name of the blog
-						__(
-							'%s is in the early planning stages. In the meantime, you can subscribe to updates above, or contact the organizers below to get involved.',
-							'wordcamporg'
-						),
-						esc_html( get_bloginfo( 'name' ) )
-					); ?>
+					<?php if ( ! empty( $introduction ) ) : ?>
+						<?php echo wp_kses_post( $introduction ); ?>
+					<?php else: ?>
+						<?php printf(
+							// translators: %s is the name of the blog
+							__(
+								'%s is in the early planning stages. In the meantime, you can subscribe to updates above, or contact the organizers below to get involved.',
+								'wordcamporg'
+							),
+							esc_html( get_bloginfo( 'name' ) )
+						); ?>
+					<?php endif; ?>
 				</p>
 			</div><!-- .wccsp-introduction -->