Index: wp-content/themes/pub/wporg-main/front-page.php
===================================================================
--- wp-content/themes/pub/wporg-main/front-page.php	(revision 8867)
+++ wp-content/themes/pub/wporg-main/front-page.php	(working copy)
@@ -193,7 +193,7 @@
 						<span></span>
 						<?php
 						printf(
-							/* translators: URL to Downloads page. */
+							/* translators: URL to Downloads page. Use a friendly, informal, catchy phrase; it need not be literal. */
 							__( '<a href="%s">Download &amp; Install WordPress</a> with our famous 5-minute&nbsp;installation. Feel like a rock star.', 'wporg' ),
 							esc_url( get_downloads_url() )
 						);
@@ -203,7 +203,7 @@
 						<span></span>
 						<?php
 						printf(
-							/* translators: URL to Developer Hub. */
+							/* translators: URL to Developer Hub. Use a friendly, informal, catchy phrase; it need not be literal. */
 							__( '<a href="%s">Read the Documentation</a> and become a WordPress expert yourself, impress your friends.', 'wporg' ),
 							esc_url( 'https://developer.wordpress.org' )
 						);