Adding Analytics to Mercantile Store

[bjmcsherry]

At the moment there is no data coming into Google Analytics for the Mercantile shop (​https://mercantile.wordpress.org/), and the store just relaunched with a new design. With the new design, and new products coming into the store, it would be good to understand performance with this.

I understand that GA4 is coming soon (ticket:6483), but it would be good to start collecting data soon inside the existing Google Analytics property for WordPress.org.

[bjmcsherry]

There will be some social media content and a banner for WordPress.org that will be sending traffic to the Mercantile store, which is why it would be good to track performance soon.

[jonoaldersonwp]

To do this, we just need to add the same Google Tag Manager snippet that's already used throughout the rest of the ecosystem.

At a push, we could just use a native GA code, but that would:

• Bypass a bunch of the privacy protections and configuration controls we have in GTM, and;
• Require changing from UA to GA4 in a couple of months (or, require a dual roll-out, then an update in July)

Note that this has been asked before (see https://meta.trac.wordpress.org/ticket/4538), but it seems that internal politics are preventing us from fixing our leaky bucket ;)

[dd32]

Mercantile isn't under the control of the Meta team, but, I have opened an issue in the Automattic repo for it. @bjmcsherry I wasn't able to find your GitHub username, but you should be able to follow that up with whomever works on Mercantile (Probably whomever implemented the new design).