Plugin Theme: Reviews schema is missing on plugin pages, resulting in missing star ratings in Google

[Dharm1025]

I have noticed that plugin reviews are not displaying on search results of google.

​http://prntscr.com/eqskw8

[Otto42]

Yes, the markup we used to have to add that is missing. We'll look into adding it to the new directory as well.

[Otto42]

#2662 was marked as a duplicate.

[joostdevalk]

I'd suggest using a JSON+LD blob instead of the code on the page as in the old directory. See:

​https://developers.google.com/search/docs/data-types/reviews#review-snippets

[Otto42]

Replying to joostdevalk:

I'd suggest using a JSON+LD blob instead of the code on the page as in the old directory. See:

​https://developers.google.com/search/docs/data-types/reviews#review-snippets

Yeah, I saw. That would be a <script type="application/ld+json"> in the head of the single-plugin pages, yes? If so, then this can be added separately, and hooked in with wp_head or some such. No need to directly modify the markup of the theme. Cleaner.

Don't think it will affect the REST plans for the theme, since we only care what Googlebot sees and it should pull the original URLs from the original theme. But it's something to keep in mind, we don't want it seeing the wrong information on the wrong URLs.

[ocean90]

@joostdevalk What do you think about this markup?

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "SoftwareApplication",
  "applicationCategory": "http://schema.org/OtherApplication",
  "name": "Yoast SEO",
  "description": "WordPress out of the box is already technically quite a good platform for SEO. This was true when Joost wrote his original WordPress SEO article in 20 &hellip;",
  "softwareVersion": "4.6",
  "fileFormat": "application/zip",
  "downloadUrl": "https://downloads.wordpress.org/plugin/wordpress-seo.4.6.zip",
  "author": {
    "@type": "Person",
    "name": "Team Yoast",
    "url": "https://profiles.wordpress.org/yoast"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "5",
    "ratingCount": "15000"
  },
  "interactionStatistic": {
      "@type": "InteractionCounter",
      "interactionType": "http://schema.org/DownloadAction",
      "userInteractionCount": "44199954"
  },
  "offers": {
    "@type": "Offer",
    "price": "0.00",
    "priceCurrency": "USD",
    "seller": {
      "@type": "Organization",
      "name": "WordPress.org",
      "url": "https://wordpress.org"
    }
  }
}
</script>

[joostdevalk]

I don't think I'd do softwareApplication, to be honest @ocean90, product is simpler and more likely to get picked up right.

[ocean90]

For the records: softwareApplication is what we had used in the old plugin directory.

[joostdevalk]

Oh ok, then ehm, go? :-)

[ocean90]

Heh, okay. Following an example for Product:

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Product",
  "name": "Yoast SEO",
  "description": "WordPress out of the box is already technically quite a good platform for SEO. This was true when Joost wrote his original WordPress SEO article in 20 &hellip;",
  "logo": "https://ps.w.org/wordpress-seo/assets/icon-256x256.png",
  "isConsumableFor": {
    "@type": "Product",
    "name": "WordPress",
    "description": "WordPress is open source software you can use to create a beautiful website, blog, or app."
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "5",
    "ratingCount": "15000"
  },
  "offers": {
    "@type": "Offer",
    "price": "0.00",
    "priceCurrency": "USD",
    "seller": {
      "@type": "Organization",
      "name": "WordPress.org",
      "url": "https://wordpress.org"
    }
  }
}
</script>

[ocean90]

In 5457:

Plugin Directory: Add markup information (JSON+LD) for front page and plugin pages.

See #2661.