Context Navigation

← Previous Ticket
Next Ticket →

#3982 closed enhancement (fixed)

Add JSON-LD to .org homepage(s)

Reported by:	jonoaldersonwp	Owned by:	obenland
Milestone:		Priority:	high
Component:	General	Keywords:	seo
Cc:

Description

Search engines and social platforms increasingly support and desire structured metadata, in the form https://schema.org/ markup, deployed via JSON-LD. Providing information in this format makes us eligable for rich search results, more structured representation, and other benefits.

In the long-term, we should develop a systemised approach to managing the structured data for each page. In the short-term, we can gain some benefits from manually adding static markup to the .org homepage and localised equivalents.

Add the following JSON-LD to all dot org homepages (e.g., wordpress.org and rosetta homepages), as high in the <head> as is possible.

Code:

<script type='application/ld+json'>
{
 "@context": "https://schema.org",
 "@graph": [{
  "@type"  : "Organization",
  "@id"    : "https://wordpress.org/#organization",
  "url"    : "https://wordpress.org/",
  "name"   : "WordPress",
  "logo" : {
   "@type" : "ImageObject",
   "@id"   : "https://wordpress.org/#logo",
   "url"   : "https://make.wordpress.org/design/files/2016/09/WordPress-logotype-wmark.png"
  },
  "sameAs" : [
   "https://www.facebook.com/WordPress/",
   "https://twitter.com/WordPress",
   "https://en.wikipedia.org/wiki/WordPress"
  ]
 },
 {
  "@type"     : "WebSite",
  "@id"       : "https://wordpress.org/#website",
  "url"       : "https://wordpress.org/",
  "name"      : "WordPress.org",
  "publisher" : { "@id": "https://wordpress.org/#organization" }
 },
 {
  "@type"       : "WebPage",
  "@id"         : "https://wordpress.org/",
  "url"         : "https://wordpress.org/",
  "inLanguage"  : "en",
  "name"        : "Blog Tool, Publishing Platform, and CMS - WordPress",
  "description" : "Open source software which you can use to easily create a beautiful website, blog, or app.",
  "isPartOf"    : { "@id": "https://wordpress.org/#website" }
 }]
}
</script>

For each rosetta homepage (e.g., es.wordpress.org):

Replace the inLanguage parameter with the appropriate ISO code.
Replace the URL and ID parameters of the WebSite and WebPage nodes (but not of the organization node) with appropriate values.
Append the localisation name to the WebSite node's name attribute (E.g., 'WordPress.org - ES')
If available, replace the name and description attributes of the WebPage node with localised/translated equivalents.

Example for es.wordpress.org

<script type='application/ld+json'>
{
 "@context": "https://schema.org",
 "@graph": [{
  "@type"  : "Organization",
  "@id"    : "https://wordpress.org/#organization",
  "url"    : "https://wordpress.org/",
  "name"   : "WordPress",
  "logo" : {
   "@type" : "ImageObject",
   "@id"   : "https://wordpress.org/#logo",
   "url"   : "https://make.wordpress.org/design/files/2016/09/WordPress-logotype-wmark.png"
  },
  "sameAs" : [
   "https://www.facebook.com/WordPress/",
   "https://twitter.com/WordPress",
   "https://en.wikipedia.org/wiki/WordPress"
  ]
 },
 {
  "@type"     : "WebSite",
  "@id"       : "https://es.wordpress.org/#website",
  "url"       : "https://es.wordpress.org/",
  "name"      : "WordPress.org - ES",
  "publisher" : { "@id": "https://wordpress.org/#organization" }
 },
 {
  "@type"       : "WebPage",
  "@id"         : "https://es.wordpress.org/",
  "url"         : "https://es.wordpress.org/",
  "inLanguage"  : "es",
  "name"        : "Herramienta de blogs, plataforma de publicación y CMS - WordPress",
  "description" : "Software de código abierto que puedes usar para crear fácilmente una bonita web, blog o aplicación.",
  "isPartOf"    : { "@id": "https://es.wordpress.org/#website" }
 }]
}
</script>