Increasing Visibility for Block Themes in the Theme Directory

[jeffikus]

Right now finding block themes is not as easy as it could be, and on mobile it can be particularly frustrating. A quick way to improve the visibility of Block Themes could be to add an item to the navbar which currently only has Commercial Themes in.

This would mean a visible Block Themes clickable link, instead of drilling down into the feature filter and then searching.

A few benefits of this approach;

1. Quick to implement.
2. It’s front and center on the page.
3. Will likely get indexed higher than the filter in Google.

Here is a visual representation of what I had in mind: ​https://cloudup.com/cmBebBo0Tex

[jeffikus]

Visual Block Themes link in navbar.

[jeffikus]

Alternative Visual link to Block Themes in Navbar.

[annezazu]

I'd love to see this implemented as feedback has repeatedly come up in the FSE Outreach Program around how hard block themes are to discover. Most recently, this came up in a hallway hangout in June: ​https://make.wordpress.org/test/2022/06/02/hallway-hangout-discussion-on-full-site-editing-issues-prs-designs-1-june/ See the section under "Naming of bock themes and the theme directory".

Part of why I like this specific approach is that we can add context to the page itself, similar to what you can see for Commercial: ​https://wordpress.org/themes/commercial/ This provides a chance to introduce the concept of block themes and set some important context for those who might use them.

I would be more than happy to help with writing the content for that page too :)

[bgardner]

I support this 100% and feel as though it will not only make block themes more discoverable, it will entice theme developers to consider the move from classic.

[ocean90]

Hello @jeffikus, there’s already #6330 for this request. Mind attaching your feedback there to keep everything in one place? Thanks!

[jeffikus]

@ocean90 sure! I'll move my thoughts there!